It’s not just bad for us. It’s wrecking the planet.
Lost yearly to
overconsumption & waste
overconsumption & waste
0
trillion
Bought products with
false sustainability claims.
false sustainability claims.
0
%
And that addiction is deliberately designed by marketing systems powered by algorithms. People aren’t buying because they need — they’re buying because they’re nudged, triggered, FOMO’d, and guilt-tripped into it.
Every ad, every influencer, every “limited stock” tag — it’s code, not coincidence. You think you’re buying but you’re actually being bought.
Consciousness is Catching Fire
A global shift is underway. From fast fashion to fast facts, people are starting to ask, “What’s behind this?”
Tech Won’t Save Us — Unless We Use It Differently
We’ve seen what AI can do to manipulate. Now imagine what it can do to protect. Not more optimization. More accountability.
Trust is the Next Currency
In a world flooded with claims and confusion, brands that prove their impact — not just market it — will win. The future belongs to the verified.
We’re Buying Ourselves Into Extinction.
The world now consumes 1.75 planets’ worth of resources each year. Most of it ends up as waste, not value.
The world now consumes 1.75 planets’ worth of resources each year. Most of it ends up as waste, not value.
You Don’t Shop. You’re Shopped.
From FOMO to dopamine loops, algorithms hack your brain — pushing you to spend, not think.
Sustainability Has Become a Marketing Strategy.
Over 50% of “eco” brand claims are vague, unverifiable, or deceptive. Most “green” is just green-colored packaging.
Over 50% of “eco” brand claims are vague, unverifiable, or deceptive. Most “green” is just green-colored packaging.
42% of Online Product Reviews Are Fake.
From bots to influencers-for-hire, what you see isn’t always real. Trust is now a paid feature.
Carbon, Waste, Water. We’re Drowning in It.
Fashion alone emits more carbon than all international flights and shipping combined. Consumption is now a climate risk factor.
Fashion alone emits more carbon than all international flights and shipping combined. Consumption is now a climate risk factor.
What looks like freedom is actually a funnel.
From search results to product rankings, every click is guided — not by what’s best for you, but by what’s most profitable for them.
From search results to product rankings, every click is guided — not by what’s best for you, but by what’s most profitable for them.
of global greenhouse gas emissions come directly from household consumption.
100
%
Overconsumption is about mind control, misinformation, and a planet pushed to its limits.
Ad-targeting algorithms
amplify impulsive behavior
amplify impulsive behavior
0
%
(MIT Technology Review)
AI funding goes toward corporate
profit, not public good
profit, not public good
0
%
(Stanford AI Index Report)
Consumers don’t know when AI
is influencing their purchase decisions
is influencing their purchase decisions
0
%
(Deloitte Digital Consumer Trends Report)
We talk about climate change, pollution, and waste — but rarely ask:
What’s really driving all this?
It’s not just plastic. It’s not just carbon.
It’s how we’re made to consume — fast, blind, and in denial.
For every conscious brand trying to do better, there are a hundred louder ones selling faster, cheaper, and faker.
It’s not that people don’t care. But honest efforts are buried under algorithmic noise, influencer spins, and corporate green theater.
We don’t need more platforms. We need a new architecture — one that dismantles the invisible influence behind every scroll, search, and sale.
It’s a fight – A system built to defend your clarity, verify truth, and turn consumption into conscious action.
The Reset
DeHypno is an ecosystem engineered to break the trance of modern consumerism. Built from the ground up to challenge manipulation, fake sustainability, and data-driven exploitation, DeHypno flips the power structure.
An AI, a Marketplace and a Certification built for shopping clarity, ethical commerce, and planet-first thinking.
Chrome Extension + Mobile App
Built to Fight the Invisible.
DeHypno AI is your firewall against digital manipulation.
It reads between the lines—scanning product pages, analyzing reviews, and uncovering the tricks behind green claims. In a world designed to trigger impulse, DeHypno restores your ability to choose with intention.
Impulse Guard
Alerts when you’re caught in a dopamine-buy loop—based on time, scroll pattern, and revisit behaviour.
Review Scanner
Checks product reviews for authenticity using language patterns, time clusters, and suspicious reviewer profiles.
Sustainability Score
Analyzes the actual product description on the page, scans the web for additional listings, and cross-references materials, claims, and third-party data to assign a real-time sustainability score.
Built to Restore Trust.
Trust Tribe is the marketplace for conscious commerce — where every product is verified, every claim checked, and every brand held accountable. No greenwashing. No unchecked marketing. Just ethical products, backed by proof.
Multi-Vendor. Multi-Layer Verified. Zero Green Noise.
Every listing undergoes a rigorous 5-step verification, combining brand interviews, audit checks, material tracing, and manual review. Whether it’s packaging, labor, or sourcing — nothing gets a free pass.
Supporting Small & Sustainable
From grassroots artisans in India to circular fashion brands in Berlin — Trust Tribe gives visibility to those who build consciously, not loudly.
Planet-Friendly Logistics
Shipping, packaging, and fulfillment are optimized to reduce waste and emissions wherever possible.
Responsive & Experience-Driven.
Dashboard-Powered. Publicly Transparent.
More Than a Badge. A Promise Audited.
In a marketplace flooded with unchecked claims, DeHypno Certification offers something radical — proof. Our 5-layer system doesn’t just validate what a brand says; it investigates how they work, what they produce, and the impact they leave behind. We don’t hand out green stars. We demand receipts.
Founder & Team Interviews
We talk directly with the people behind the brand — from leadership to supply chain managers — to understand intent, process, and gaps.
Third-Party Document Verification
Every certificate, audit, and compliance claim is manually checked and independently verified using external tools and expert databases.
Product-Level Scrutiny
Each product is assessed for materials, processes, packaging, and end-of-life impact — not just the brand's top-line story.
When Shopping Smarter Isn’t Enough. Change Needs a Platform.
EcoVow is where conscious consumers, ethical creators, and changemakers unite — to reshape the system that made greenwashing the norm. It’s a collective voice against deceptive practices, unethical policies, and unchecked exploitation.
Raise a Vow
Users can start petitions to demand transparency from brands, challenge greenwashed ads, or call for better consumer protection laws.
Build Momentum
Each petition becomes a movement — powered by real users, supported by data, and backed by our verified ecosystem.
Push for Action
Whether it’s getting a brand to disclose sourcing, or urging lawmakers to tighten ad regulations, EcoVow turns noise into leverage.
Web Platform and Mobile App
We begin by building what the world needs now — a verified sustainable marketplace and AI tools that protect your choices.
◽Marketplace (B2C) Launch
◽AI Extension + App v1.0
◽Sustainability Scores, Impulse Alerts, Fake Review Detection
We go deeper. Trust Tribe expands to B2B, while DeHypno AI gets sharper, smarter, and more capable of exposing manipulation at scale.
◽Full Review Scanner
◽Ad Alert System (Beta)
◽B2B Marketplace (Pilot)
Now the system opens up. Users gain visibility into AI scoring logic. Petitions launch. Certification begins.
◽Transparency Portal
◽EcoVow
◽Certification Framework
This is where DeHypno becomes a movement — rolled out across borders, languages, and industries.
◽Certification (Full Version)
◽Global Marketplace Expansion
◽AI & Petition Localization
The Research That Started It All
What if overconsumption isn’t just a habit — but a system designed to hijack our minds? That question led to a full-scale investigation into the dark psychology of digital marketing, algorithmic manipulation, and the silent collapse of sustainable behavior.
Uncover the tricks behind what you buy, the brands you trust, and the systems designed to keep you consuming.
The DeHypno Dispatch is where manipulation ends—and awareness begins.
DeHypno isn’t just another sustainability initiative. It’s a full-stack ecosystem designed to dismantle manipulation in digital commerce – from deceptive ads and fake reviews to unverifiable “eco” claims. We combine AI tools, a verified marketplace, public certifications, and a collective petition platform to empower conscious choices at every level.
The AI works in real time through a Chrome extension and mobile app. It alerts you when you’re caught in impulse-buy loops, scans reviews for authenticity, flags manipulative marketing, and scores product sustainability based on real data—before you click “Buy Now.”
Because most overconsumption today isn’t rational – it’s triggered. Ads, influencers, algorithms – they all push psychological buttons to drive buying. DeHypno helps you see through those tactics and choose consciously, not compulsively.
Our AI reads product pages, cross-checks material claims, and searches for third-party certifications across the web. It assigns each product a sustainability score (A–E), rooted in verified data – not brand marketing. It’s explainable, dynamic, and free from greenwashing.
Trust Tribe only features brands that have passed a strict multi-layer verification. It’s a marketplace where ethics are non-negotiable, and sustainability is proven – not just claimed. Every product listing is tied to transparent data.
Both. We empower consumers to shop consciously and call out manipulation, while also helping ethical brands grow, connect, and stand out in a market that often favors noise over truth.
We don’t believe in one-time stamps. All certifications are valid for 12 months and re-verified yearly. If a certified brand falls short or is flagged by our AI or community, it’s re-reviewed. Transparency is continuous – not static.
If you connect with our mission — as a researcher, NGO, policymaker, conscious brand, or curious mind — let’s start a conversation that matters.
DeHypno.space is the home of our full ecosystem. To explore each product in detail – DeHypno AI, Trust Tribe and EcoVow – please visit their dedicated spaces across our network.
DeHypno is currently under active development. The content on this site reflects our mission, roadmap, and product vision. By accessing this site, you agree to our Privacy Policy and acknowledge that all features described are conceptual and subject to change until official launch. All research, data, and original content shared on this site are the property of DeHypno and may not be reproduced without permission.