It’s not just bad for us. It’s wrecking the planet.
Lost yearly to
overconsumption & waste
overconsumption & waste
0
trillion
Bought products with
false sustainability claims.
false sustainability claims.
0
%
And that addiction is deliberately designed by marketing systems powered by algorithms. People aren’t buying because they need – they’re buying because they’re nudged, triggered, FOMO’d, and guilt-tripped into it.
Every ad, every influencer, every “limited stock” tag – it’s code, not coincidence. You think you’re buying but you’re actually being bought.
Consciousness is Catching Fire
A global shift is underway. From fast fashion to fast facts, people are starting to ask, “What’s behind this?”
Tech Won’t Save Us — Unless We Use It Differently
We’ve seen what AI can do to manipulate. Now imagine what it can do to protect. Not more optimization. More accountability.
Trust is the Next Currency
In a world flooded with claims and confusion, brands that prove their impact — not just market it — will win. The future belongs to the verified.
We’re Buying Ourselves Into Extinction.
The world now consumes 1.75 planets’ worth of resources each year. Most of it ends up as waste, not value.
The world now consumes 1.75 planets’ worth of resources each year. Most of it ends up as waste, not value.
You Don’t Shop. You’re Shopped.
From FOMO to dopamine loops, algorithms hack your brain – pushing you to spend, not think.
Sustainability Has Become a Marketing Strategy.
Over 50% of “eco” brand claims are vague, unverifiable, or deceptive. Most “green” is just green-colored packaging.
Over 50% of “eco” brand claims are vague, unverifiable, or deceptive. Most “green” is just green-colored packaging.
42% of Online Product Reviews Are Fake.
From bots to influencers-for-hire, what you see isn’t always real. Trust is now a paid feature.
Carbon, Waste, Water. We’re Drowning in It.
Fashion alone emits more carbon than all international flights and shipping combined. Consumption is now a climate risk factor.
Fashion alone emits more carbon than all international flights and shipping combined. Consumption is now a climate risk factor.
What looks like freedom is actually a funnel.
From search results to product rankings, every click is guided — not by what’s best for you, but by what’s most profitable for them.
From search results to product rankings, every click is guided — not by what’s best for you, but by what’s most profitable for them.
of global greenhouse gas emissions come directly from household consumption.
100
%
Overconsumption is about mind control, misinformation, and a planet pushed to its limits.
Ad-targeting algorithms
amplify impulsive behavior
amplify impulsive behavior
0
%
(MIT Technology Review)
AI funding goes toward corporate
profit, not public good
profit, not public good
0
%
(Stanford AI Index Report)
Consumers don’t know when AI
is influencing their purchase decisions
is influencing their purchase decisions
0
%
(Deloitte Digital Consumer Trends Report)
We talk about climate change, pollution, and waste – but rarely ask:
What’s really driving all this?
It’s not just plastic. It’s not just carbon.
It’s how we’re made to consume – fast, blind, and in denial.
For every conscious brand trying to do better, there are a hundred louder ones selling faster, cheaper, and faker.
It’s not that people don’t care. But honest efforts are buried under algorithmic noise, influencer spins, and corporate green theater.
We don’t need more platforms. We need a new architecture – one that dismantles the invisible influence behind every scroll, search, and sale.
It’s a fight – A system built to defend your clarity, verify truth, and turn consumption into conscious action.
The Reset
DeHypno is an ecosystem engineered to break the trance of modern consumerism. Built from the ground up to challenge manipulation, fake sustainability, and data-driven exploitation, DeHypno flips the power structure.
An AI and a Certification built for shopping clarity, ethical commerce, and planet-first thinking.
Built to Fight the Invisible.
DeHypno AI is your firewall against digital manipulation. It scans product pages, reviews, claims, ads, and behaviour patterns – revealing the truth behind every click and every impulse.
Impulse Guard
Detects psychological manipulation - FOMO triggers, urgency tactics, countdown timers, revisit behaviour—and alerts you before you’re pushed into an impulse purchase.
Review & Claim Intelligence
Scans thousands of reviews for authenticity and verifies all product claims against real evidence. Exposes fake reviews, exaggerated promises, and greenwashing instantly.
Transparency Score & Deep Insights
Generates a real-world trust score and breaks down everything that truly matters: price history, strengths, risks, sentiment patterns, durability signals, and better alternatives.
Sustainability Verification
Analyzes ingredients, materials, sourcing, third-party data, and cross-web references to assign a transparent, fact-based sustainability score - not opinion, not marketing.
More Than a Badge. A Promise Audited.
The EU’s Digital Product Passport (DPP) will soon become mandatory. Most manufacturers aren’t ready – and non-compliance means blocked shipments, penalties, and lost buyers. DeHypno’s DPP Aggregator fixes that instantly.
AI-Powered Verification
Reads and cross-checks documents faster than human teams.
EU-Ready Documentation
Ensures files meet official EU DPP standards.
Greenwashing Detection
Flags claims that do not match scientific data or documentation.
Factory-Level Integration
Can integrate data from ERP, LCA, PLM, and certification bodies.
Audit-Ready Records
Prepare for EU inspections with automated dossiers.
We begin by building what the world needs now — a verified sustainable marketplace and AI tools that protect your choices.
◽Marketplace (B2C) Launch
◽AI Extension + App v1.0
◽Sustainability Scores, Impulse Alerts, Fake Review Detection
We go deeper. Trust Tribe expands to B2B, while DeHypno AI gets sharper, smarter, and more capable of exposing manipulation at scale.
◽Full Review Scanner
◽Ad Alert System (Beta)
◽B2B Marketplace (Pilot)
Now the system opens up. Users gain visibility into AI scoring logic. Petitions launch. Certification begins.
◽Transparency Portal
◽EcoVow
◽Certification Framework
This is where DeHypno becomes a movement — rolled out across borders, languages, and industries.
◽Certification (Full Version)
◽Global Marketplace Expansion
◽AI & Petition Localization
The Research That Started It All
What if overconsumption isn’t just a habit – but a system designed to hijack our minds? That question led to a full-scale investigation into the dark psychology of digital marketing, algorithmic manipulation, and the silent collapse of sustainable behavior.
Arpit Sharma
Co-Founder & CEO
India
Ina Von Dunten
Co-Founder & CCO
Germany
Abhishek Singh
Co-Founder and Technical Advisor
USA
Uncover the tricks behind what you buy, the brands you trust, and the systems designed to keep you consuming.
The DeHypno Dispatch is where manipulation ends – and awareness begins.
DeHypno isn’t just another sustainability initiative. It’s a full-stack ecosystem designed to dismantle manipulation in digital commerce – from deceptive ads and fake reviews to unverifiable “eco” claims.
The AI works in real time through a Chrome extension and mobile app. It alerts you when you’re caught in impulse-buy loops, scans reviews for authenticity, flags manipulative marketing, and scores product sustainability based on real data—before you click “Buy Now.”
Because most overconsumption today isn’t rational – it’s triggered. Ads, influencers, algorithms – they all push psychological buttons to drive buying. DeHypno helps you see through those tactics and choose consciously, not compulsively.
Our AI reads product pages, cross-checks material claims, and searches for third-party certifications across the web. It assigns each product a sustainability score (A–E), rooted in verified data – not brand marketing. It’s explainable, dynamic, and free from greenwashing.
Both. We empower consumers to shop consciously and call out manipulation, while also helping ethical brands grow, connect, and stand out in a market that often favors noise over truth.
We don’t believe in one-time stamps. All certifications are valid for 12 months and re-verified yearly. If a certified brand falls short or is flagged by our AI or community, it’s re-reviewed. Transparency is continuous – not static.
If you connect with our mission — as a researcher, NGO, policymaker, conscious brand, or curious mind — let’s start a conversation that matters.
DeHypno.space is the home of our full AI sustainability ecosystem.
DeHypno is currently under active development. The content on this site reflects our mission, roadmap, and product vision. By accessing this site, you agree to our Privacy Policy and acknowledge that all features described are conceptual and subject to change until official launch. All research, data, and original content shared on this site are the property of DeHypno and may not be reproduced without permission.